Established in 1955, Sidewinder is still a family-owned company just like they were when they were founded. They are sea-angling maestros and over the last 65 years, they have been refining the art of their Sidewinder lures. Their range of impressive lures arises out of an extensive testing programme that takes place out in the water on Sidewinder's two sponsored boats. Each lure is developed in South Devon and they work on crafting their products in collaboration with local commercial sea anglers, so that they are able to ensure that their lures deliver what is needed when it comes to the crunch.
Experts in lure technology
Working on the Devon coastline Sidewinder's two boats travel around the Torquay and Dartmouth area, respectively. In these zones they are able to benefit from the plethora of inshore fish. They also take advantage of the clear water in these areas to test their lures rigorously. It is down to this relentless level of testing that Sidewinder has found itself a multiple award-winning brand, having been voted the best lure in Total Sea Fishing Magazine in 2013, 2014, 2015 and 2016. Sidewinder lures are popular with competition anglers and leisure anglers alike, and all this is down to the fact that they really are serious when they aim to make their lures much better than bait.
Leading UK sea fishing lures
Sidewinder sandeels have been made so as to be particularly attractive to summer bass, whilst they will still be deadly for so many other predatory fish. This versatility makes these lures a great asset to have on board when you are out sea fishing. Pick up some of these lures for yourself and you will be able to tell why they have such a stellar reputation. Benefit from all the research and experience of a company that has been one of the leading UK based independent sea fishing tackle suppliers for over half a century.
We are very sorry, but the browser you are visting us with is outdated and not complient with our website security.